“We’re committed to this market not just because there’s a gaming opportunity,” Jim Allen, Chairman and Chief Executive Officer for Hard Rock International, reportedly told those that had assembled for the opening ceremony. Yesterday afternoon reportedly saw stakeholders and celebrities crowd onto a stage in order to engage in a mass guitar-smashing ceremony that officially opened the new Hard Rock Hotel and Casino Atlantic City.Īccording to a Thursday report from local television broadcaster NJTV, the New Jersey venue opened its doors a day earlier than had originally been scheduled alongside its nearby rival, the 60-story Ocean Resort Casino, to bring the total number of casinos now operating in Atlantic City to nine.
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